I led the content design team for the initial Shopify Editions. I worked cross-functionally with C-Suite leadership, program managers, channel leads, and dev teams to build a comprehensive workback schedule, project scope, scalable process, and multimedia experience for Shopify’s largest-ever product marketing initiative. We designed a landing page experience that allows users to toggle between a customer and dev experience, a sticky progress bar for easy site navigation, motion graphic product boxes, interactive elements, and a confetti celebration at the bottom of the page, resulting in an immersive experience that drew in millions of unique site visits, high levels of social engagement, and coverage in major media outlets.
Click the link to explore the full experience https://www.shopify.com/editions/summer2022
