As a Senior UX Content Designer on the Brand Audience Expansion Team, I led the redesign of the Shopify Creators page to make it more inclusive for the new era of social entrepreneurs. We updated the copy, content hierarchy, visual design, and UGC to reflect Shopify’s initiative to create world-class products and services for content creators and to highlight their partnerships with influential brand ambassadors like Mr. Beast, Shaun White, and Colin and Samir Show.
